Conference will highlight business opportunities
What do farmers need to do to make or keep their businesses successful in the future? And what can the industry learn from others nearby or from around the world?
Those are the questions being addressed by creative videographer and agricultural specialist Susie Emmett at the 2015 Norfolk Farming Conference.
Susie, of Green Shoots Productions, will be speaking at the conference, which takes place at the John Innes Conference Centre, near Norwich, on 12 February.
She said: "A successful business isn't just about financial performance and it's time farmers started looking at all the other aspects of their enterprises.
"Whether it's marketing, technology, finances or staff development, there are many aspects which can affect a business and which can, in the long run, improve the way it performs."
She added: "There are lots of inspirational people and enterprises out there but it can sometimes be hard to see how to apply their ideas in your own business, so I want to share some helpful advice to show that it can be done!
"I'll be sharing my own experiences from around the world to challenge businesses to be inspired and change their attitudes to search for and embrace new opportunities."
Susie will join a line-up of industry experts at the conference. The keynote speaker will be DEFRA minister Elizabeth Truss MP.
The event also features AHDB chairman Peter Kendall and Dr Belinda Clarke, chairman of Agri-Tech East.